Independent business technology advisors.

“If you dislike change, you’re going to dislike irrelevance even more”

Eric Shinseki


years experience. From vendor and accounting firm boardrooms, product strategy to technical support roles, channel management to direct sales, we have a breadth and depth of experience surpassed by few.


adding value. Our name is our promise, we add value or there is no fee.


system implementations. There’s nothing like experience to build deep customer empathy!

Where technology & commercial reality meet, great businesses are made.

Strategy is a guide. Technology an enabler. Whilst great strategy and technology certainly help guide and enable great businesses, the “secret sauce” that separates good businesses from great ones, is in execution and accountability.

And this is what Value Adders does: we help develop the strategy, select the business technology and help to ensure accountability and execution to deliver genuine business value.

What we do.

B2B software vendor advisory.
Helping B2B software vendors around the world with product/go-to-market strategies, acquisition due diligence and other commercialisation and advisory services.
Vendor selection projects.
We help organisations of all sizes with accounting, payroll and other business technology and services provider selection projects.
Market analysis-as-a-service.
We have deep knowledge on the Australian, New Zealand and global accounting, payroll, HCM & other B2B technology trends, products, companies and markets.
Payroll technology. DIY or Outsourced.
We provide vendor selection consulting, whether for software only or full-service outsourcing. We also offer payroll technology implementation services and support.
Open sourcing accounting & payroll technology market analysis. General market, company, product and conference reviews. Independent, unbiased, no-holds-barred opinion pieces.
Founder & Chief Value Adder

Matt Paff

Recent articles.

ERP: not dead yet, but it is dying.

Many before me have tried to claim ERP is dead. Sage. Microsoft. And many more companies and individuals. Now its …

Right To Work checks – the most overlooked compliance obligation in Australia?

Because it sits outside the Fairwork Act and other related employment legislation, the obligation of every employer to check (and …

The software landscape for Australian B2B inventory-based businesses

This infographic pulls together over 250 software applications used in Australian and New Zealand wholesale, distribution, import and manufacturing (B2B …

What is the best accounting software for Australian small businesses?

We get contacted a lot about what is the best accounting / bookkeeping software to use in Australian businesses. The …

Recent videos from our Youtube channel.

Apps4 Wholesalers - why Matt developed this event

Budgets: QBo v Xero v MYOB Essentials

Xero vs QBo vs MYOB Essentials - Banking

Some of the companies we've worked with.