Independent business technology advisors.

“If you dislike change, you’re going to dislike irrelevance even more”

Eric Shinseki


years experience. From vendor and accounting firm boardrooms, product strategy to technical support roles, channel management to direct sales, we have a breadth and depth of experience surpassed by few.


adding value. Our name is our promise, we add value or there is no fee.


system implementations. There’s nothing like experience to build deep customer empathy!

Where technology & commercial reality meet, great businesses are made.

Strategy is a guide. Technology an enabler. Whilst great strategy and technology certainly help guide and enable great businesses, the “secret sauce” that separates good businesses from great ones, is in execution and accountability.

And this is what Value Adders does: we help develop the strategy, select the business technology and help to ensure accountability and execution to deliver genuine business value.

What we do.

B2B software vendor advisory.
Helping B2B software vendors around the world with product/go-to-market strategies, acquisition due diligence and other commercialisation and advisory services.
Vendor selection projects.
We help organisations of all sizes with accounting, payroll and other business technology and services provider selection projects.
Market analysis-as-a-service.
We have deep knowledge on the Australian, New Zealand and global accounting, payroll, HCM & other B2B technology trends, products, companies and markets.
Payroll technology. DIY or Outsourced.
We provide vendor selection consulting, whether for software only or full-service outsourcing. We also offer payroll technology implementation services and support.
Open sourcing accounting & payroll technology market analysis. General market, company, product and conference reviews. Independent, unbiased, no-holds-barred opinion pieces.
Founder & Chief Value Adder

Matt Paff

Recent articles.

Accountant’s Software Market

I’ve spent some time recently analysing the software landscape for Accountant’s in Australia. Its been interesting, eye-opening and mind-boggling all …

Oh Sh*t, that was hard, but let’s go again!

In February I made the bold step into the events business. After a couple of years peculating on the idea, …

QB Connect Au 2019 – the review no-one else will write

The end of May marked the third installment of the Australian QuickBooks Connect (QB Connect) event. This was the first …

3 Accounting Tech Whales under the investor’s microscope

May is a big month for Accounting Tech investors – we get the “3 big whales” of SME accounting software …

Recent videos from our Youtube channel.

Apps4 Wholesalers - why Matt developed this event

Budgets: QBo v Xero v MYOB Essentials

Xero vs QBo vs MYOB Essentials - Banking

Some of the companies we've worked with.