Independent business technology advisors.

“If you dislike change, you’re going to dislike irrelevance even more”

Eric Shinseki


years experience. From vendor and accounting firm boardrooms, product strategy to technical support roles, channel management to direct sales, we have a breadth and depth of experience surpassed by few.


adding value. Our name is our promise, we add value or there is no fee.


system implementations. There’s nothing like experience to build deep customer empathy!

Where technology & commercial reality meet, great businesses are made.

Strategy is a guide. Technology an enabler. Whilst great strategy and technology certainly help guide and enable great businesses, the “secret sauce” that separates good businesses from great ones, is in execution and accountability.

And this is what Value Adders does: we help develop the strategy, select the business technology and help to ensure accountability and execution to deliver genuine business value.

What we do.

B2B software vendor advisory.
Helping B2B software vendors around the world with product/go-to-market strategies, acquisition due diligence and other commercialisation and advisory services.
Vendor selection projects.
We help organisations of all sizes with accounting, payroll and other business technology and services provider selection projects.
Market analysis-as-a-service.
We have deep knowledge on the Australian, New Zealand and global accounting, payroll, HCM & other B2B technology trends, products, companies and markets.
Payroll technology. DIY or Outsourced.
We provide vendor selection consulting, whether for software only or full-service outsourcing. We also offer payroll technology implementation services and support.
Open sourcing accounting & payroll technology market analysis. General market, company, product and conference reviews. Independent, unbiased, no-holds-barred opinion pieces.
Founder & Chief Value Adder

Matt Paff

Recent articles.

#WageTheft #Underpayments – It’s HR’s fault… not software, not regulation

It would appear people keep looking for someone to blame for the spate of underpayments that keep grabbing media attention …

SuiteConnect 2020 – the review no-one else will write

Those familiar with my “reviews that no-one else will write” may be used to detailed analysis of the vendor, their …

10 predictions for 2020 in Australian biztech

Here goes, after a fairly ordinary go at it in 2019 (which I reviewed here), I’m laying bare my reputation …

Predictions for 2019 – in review

It’s that time again. A new year and time for Matt Paff’s predictions for the year ahead in BizTech/ Cloud …

Recent videos from our Youtube channel.

Apps4 Wholesalers - why Matt developed this event

Budgets: QBo v Xero v MYOB Essentials

Xero vs QBo vs MYOB Essentials - Banking

Some of the companies we've worked with.