Independent business technology advisors.

“If you dislike change, you’re going to dislike irrelevance even more”

Eric Shinseki


years experience. From vendor and accounting firm boardrooms, product strategy to technical support roles, channel management to direct sales, we have a breadth and depth of experience surpassed by few.


adding value. Our name is our promise, we add value or there is no fee.


system implementations. There’s nothing like experience to build deep customer empathy!

Where technology & commercial reality meet, great businesses are made.

Strategy is a guide. Technology an enabler. Whilst great strategy and technology certainly help guide and enable great businesses, the “secret sauce” that separates good businesses from great ones, is in execution and accountability.

And this is what Value Adders does: we help develop the strategy, select the business technology and help to ensure accountability and execution to deliver genuine business value.

What we do.

B2B software vendor advisory.
Helping B2B software vendors around the world with product/go-to-market strategies, acquisition due diligence and other commercialisation and advisory services.
Vendor selection projects.
We help organisations of all sizes with accounting, payroll and other business technology and services provider selection projects.
Market analysis-as-a-service.
We have deep knowledge on the Australian, New Zealand and global accounting, payroll, HCM & other B2B technology trends, products, companies and markets.
Payroll technology. DIY or Outsourced.
We provide end-to-end, modern payroll technology implementation and support (for those that want to do it themselves). As well as full-service outsourcing for those that don’t.
Accounting firm technology advisory.
Helping accounting and other professional services firms with their technology strategies and supporting their client engagement with independent, system selection projects.
Open sourcing accounting & payroll technology market analysis. General market, company, product and conference reviews. Independent, unbiased, no-holds-barred opinion pieces.
Founder & Chief Value Adder

Matt Paff

Recent articles.

The SMERP Dilemma

Like never before, larger Small to Medium sized organisations face a common conundrum with regards to their business system. Which …

Not quite 19 Predictions for 2019

Over the last few years I’ve tried my hand at predicting the year in cloud accounting and related biztech ahead, …

2018, how’d my predictions fare?

Predicting the future is hard. Holding yourself publicly to account for your predictions is even harder, and probably why few …

Xero Guest Blog – 2018 in review

Recently I was asked by Xero to contribute an article to their blog on the year that was 2018. This …

Recent videos from our Youtube channel.

Budgets: QBo v Xero v MYOB Essentials

QBo - Supplier Batch Payments eeek!

Xero vs QBo vs MYOB Essentials - Banking

Some of the companies we've worked with.