18+

years experience. From vendor and accounting firm boardrooms, product strategy to technical support roles, channel management to direct sales, we have a breadth and depth of experience surpassed by few.

100%

adding value. Our name is our promise, we add value or there is no fee.

500+

system implementations. There’s nothing like experience to build deep customer empathy!

Where technology & commercial reality meet, great businesses are made.

Strategy is a guide. Technology an enabler. Whilst great strategy and technology certainly help guide and enable great businesses, the “secret sauce” that separates good businesses from great ones, is in execution and accountability.

And this is what Value Adders does: we help develop the strategy, select the business technology and help to ensure accountability and execution to deliver genuine business value.

What we do.

B2B software vendor advisory.
Helping B2B software vendors around the world with product/go-to-market strategies, acquisition due diligence and other commercialisation and advisory services.
Vendor selection projects.
We help organisations of all sizes with accounting, payroll and other business technology and services provider selection projects.
Market analysis-as-a-service.
We have deep knowledge on the Australian, New Zealand and global accounting, payroll, HCM & other B2B technology trends, products, companies and markets.
Payroll technology. DIY or Outsourced.
We provide end-to-end, modern payroll technology implementation and support (for those that want to do it themselves). As well as full-service outsourcing for those that don’t.
Accounting firm technology advisory.
Helping accounting and other professional services firms with their technology strategies and supporting their client engagement with independent, system selection projects.
Blog.
Open sourcing accounting & payroll technology market analysis. General market, company, product and conference reviews. Independent, unbiased, no-holds-barred opinion pieces.
Founder & Chief Value Adder

Matt Paff

Recent articles.

The ACCC has concerns about the MYOB Reckon deal – I have concerns about the ACCC?!

WARNING: This article is heavily laced with opinions and is not suitable for consumption by those who are sensitive to …

18 Predictions for 2018 – AuNZ Biztech

Here goes, my 3rd annual attempt at being an accountable, amateur “futurist” in the Cloud Accounting and general Biztech industry. …

17 Predictions for 2017: How’d I go?

For the second year in a row, I started last year with my crack at being a futurist, by publishing …

Will the MYOB acquisition of Reckon APS suffer from the Northern Eagles Effect?

On the 16th of November it was announced that MYOB (subject to regulatory approval) had acquired the assets of Reckon’s …

Some of the companies we've worked with.