Getting SaaSy Part I

As part of my ongoing mission to contribute to the thinking on the SMB Accounting tech industry for the broader market, I thought I would sit down and provide some analysis and commentary on the relevant, listed players in AuNZ. I start with the ASX and NZSE players MYOB ($MYO), Xero ($XRO), Reckon ($RKN) and JCurve ($JCS) and will publish part 2 next week, for the major international listed entities operating in AuNZ Intuit ($INTU), Netsuite ($N) and Sage ($SGE).

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