It’s time the mid-market accounting technology space woke up and realised its 2018. In Australia, MYOB have handed them the “goose that lays the golden eggs” with their decision not to take Single Touch Payroll to MYOB Premier (see my previous article) and yet none of them are in a position to genuinely capitalise, because they aren’t even playing the same game as the likes of Xero and Intuit!
Where are the bank feeds? How about a solid ecosystem of best of breed add-ons? How about AI and machine learning? How about a modern, mobile optimised UI with decent UX design? Why are these the domain of “small business” systems like Xero and QBo at one end and “corporate solutions” like Workday at the other? What happened in the middle?
A recent experience with a client (which is representative of what is going on in the broader mid-market) has really “got my goat” and compelled me to speak out!