Hey mid-market, get your heads out of the sand, Xero & Intuit are coming!

It’s time the mid-market accounting technology space woke up and realised its 2018. In Australia, MYOB have handed them the “goose that lays the golden eggs” with their decision not to take Single Touch Payroll to MYOB Premier (see my previous article) and yet none of them are in a position to genuinely capitalise, because they aren’t even playing the same game as the likes of Xero and Intuit!

Where are the bank feeds? How about a solid ecosystem of best of breed add-ons? How about AI and machine learning? How about a modern, mobile optimised UI with decent UX design? Why are these the domain of “small business” systems like Xero and QBo at one end and “corporate solutions” like Workday at the other? What happened in the middle?

A recent experience with a client (which is representative of what is going on in the broader mid-market) has really “got my goat” and compelled me to speak out!

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QB Connect Sydney 2018 – the review no-one will write

Last November I was lucky enough to be invited as guest of Intuit to it’s annual conference in San Jose, California. I had so much to write about the event and the key insights I garnered, I spread my review across two separate posts:

6 months on and the QB Connect event landed in Sydney for the second edition of the Australian conference. Armed with a “media pass”, I was fortunate to gain entry to the main day of the event and a one-on-one interview with Rich Preece, Intuit’s Global Accountant Segment Leader.

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