The top 20 CRM systems for Australian inventory-based businesses

Like many business software segments, Customer Relationship Management (CRM) is becoming more difficult to identify as a stand-alone category. As more players enter the market and existing players expand their reach, the very definition of CRM seems to be expanding. CRM functionality now encapsulates everything from:

  • email marketing to sales pipeline management;
  • quoting to contact logging;
  • activity tracking to service tickets; and
  • marketing automation and beyond.
Read more

How to compete with Status Quo

Why carrots motivate donkeys and whips drive racehorses

In my role as an advisor to a number of app developers and service providers, I am regularly quizzed on the question of speeding up sales to SMBs.

“We have the best _________[insert product/service offering] on the market. Our existing SMB customers love us/it. Everyone we talk to loves it. But the challenge is getting new customers to act in a timely way, en masse… how do we speed up adoption?”.

In this article, I share my thoughts on how to compete effectively with Status Quo, as a key success factor in accelerating growth, particularly within the SMB space.
Read more