In May this year I was lucky enough to present at the Smithink Young Guns Conference on the Gold Coast. My topic, “Leading the firms’ to leverage cloud and new technologies”. In preparing the presentation into a structure that I hoped would be both impactful and memorable, I managed to codify my key points into what I call “The 7 C’s of Value Added services – the secret to en masse adoption of advisory”.
It remains one of my favourite jokes and in setting up my new management consulting business (among other reasons), I have been reminded of this recently. I thought it well worth sharing:
In February 2015 I was was asked to present at the Sales Conference SELL for Success in Melbourne covering the topic: “Technology Revolution – the digital disturb changing sales processes forever“.
I’m by no means the first to compare changes in markets and business models with natural selection and the evolution of life. Many, including myself, particularly in recent times, have (perhaps over) quoted Charles Darwin to describe and motivate audiences to react to the technology driven, disruption upon us:
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change”