Originally posted on: https://www.governright.com.au/
One of my favourite tech. industry sayings is “eat your own dog food” (aka “dog-fooding”). For those not familiar with it, Investopedia explains it as:
A colloquialism that describes a company using its own products or services for its internal operations…The basic premise behind “eating your own dog food” is that if a firm expects paying customers to use its products or services, it should expect no less from its own employees.
This article is an overview of my presentation at last week’s inaugural Accounting Business Expo: “Why Advisory won’t save you from technology”.
Everywhere you look, it seems the world is telling accountants that compliance work is a non-growth future (at worst a dramatically diminishing business, brought to an end by government policy and technology). The answer, according to pretty much everyone, is operational advisory – helping clients with running better businesses. An entire industry has popped up to coach and help accountants “transition from compliance to advisory”. Technology has popped up everywhere, to systemise advisory, with report packs and standardised approaches for how you monetise the “enormous, under-serviced, advisory opportunity”.
So it’s the end of summer. NRL, Super Rugby and AFL are back. Cricket, Basketball and Soccer are all still on. And this year we have the added bonus of some gender equality sweeping professional sport (as well as accounting tech board rooms), with the W League and WNBL being joined by a new Netball league and the AFLW. As Bill Lawry would say, “it’s all happening”!
And its not just happening in the world of sport. Its only the end of February and 2017 has been a massive year already in the cloud accounting space! February was so jam packed with news, its taken some editing to keep the word count down, whilst leaving room for being forthright with my opinions, lest I cop some criticism for not being true to my brand like last month (cheers for keeping me honest Adam)!
2016 reinforced that life doesn’t always pan out the way one (even the experts) might rationally expect…
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In my role as an advisor to a number of app developers and service providers, I am regularly quizzed on the question of speeding up sales to SMBs.
“We have the best _________[insert product/service offering] on the market. Our existing SMB customers love us/it. Everyone we talk to loves it. But the challenge is getting new customers to act in a timely way, en masse… how do we speed up adoption?”.
In this article, I share my thoughts on how to compete effectively with Status Quo, as a key success factor in accelerating growth, particularly within the SMB space.
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It remains one of my favourite jokes and in setting up my new management consulting business (among other reasons), I have been reminded of this recently. I thought it well worth sharing: