Wow, is it really March already?! Its a bit late to be bringing out my predictions for the year ahead with 17% of the year already gone – I know! Most of this article was actually written in January and I have been dragging my feet getting things like graphics and links sorted before publishing, due to other commitments…Read more
Like many business software segments, Customer Relationship Management (CRM) is becoming more difficult to identify as a stand-alone category. As more players enter the market and existing players expand their reach, the very definition of CRM seems to be expanding. CRM functionality now encapsulates everything from:
- email marketing to sales pipeline management;
- quoting to contact logging;
- activity tracking to service tickets; and
- marketing automation and beyond.
Whilst I contend that ERP Systems are dying out and being replaced by ECP (Enterprise Cloud Platforms), I must acknowledge that we are in a transition phase and many businesses in Australia are actively looking for the right “ERP” solution. This article attempts to explain the current state of the ERP / Mid-market market in Australia and to a lesser extent globally.Read more