Like many business software segments, Customer Relationship Management (CRM) is becoming more difficult to identify as a stand-alone category. As more players enter the market and existing players expand their reach, the very definition of CRM seems to be expanding. CRM functionality now encapsulates everything from:
- email marketing to sales pipeline management;
- quoting to contact logging;
- activity tracking to service tickets; and
- marketing automation and beyond.
Whilst I contend that ERP Systems are dying out and being replaced by ECP (Enterprise Cloud Platforms), I must acknowledge that we are in a transition phase and many businesses in Australia are actively looking for the right “ERP” solution. This article attempts to explain the current state of the ERP / Mid-market market in Australia and to a lesser extent globally.
Many before me have tried to claim ERP is dead. Sage. Microsoft. And many more companies and individuals. Now its my turn and I offer a plausible alternative acronym to replace it.