The top 20 CRM systems for Australian inventory-based businesses

Like many business software segments, Customer Relationship Management (CRM) is becoming more difficult to identify as a stand-alone category. As more players enter the market and existing players expand their reach, the very definition of CRM seems to be expanding. CRM functionality now encapsulates everything from:

  • email marketing to sales pipeline management;
  • quoting to contact logging;
  • activity tracking to service tickets; and
  • marketing automation and beyond.
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