2021 Predictions reviewed

For the second year in a row, a hectic start to the year has meant a delay in my recurring new year’s articles. My apologies to those who have been waiting with bated breath. For those who haven’t been following along over the last few years, I generally start each year with 2 articles:

  1. Predictions for the year ahead in Biztech – with a specific AuNZ focus; preceded by
  2. A review of how I went last year to hold myself to account.
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CRM systems Australia

The top 20 CRM systems for Australian inventory-based businesses

Like many business software segments, Customer Relationship Management (CRM) is becoming more difficult to identify as a stand-alone category. As more players enter the market and existing players expand their reach, the very definition of CRM seems to be expanding. CRM functionality now encapsulates everything from:

  • email marketing to sales pipeline management;
  • quoting to contact logging;
  • activity tracking to service tickets; and
  • marketing automation and beyond.
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