I’ve spent so much time drinking coffee whilst talking about accounting technology that it was only a matter of time before a spurious correlation crept into my blog.
Here’s my list of the most popular AuNZ accounting technology, explained in terms of the different types of coffee.
Xero – Flat White – seriously popular in Australia and New Zealand. Found in the US in the odd hipster joint and café owned by an ex pat aussie or kiwi. Recognised by the UK as originating in the antipodes, so it must be pretty good.
MYOB AccountRight – Cappuccino, popular in Australia among the age group 45+.
Reckon Accounts – Percolated – a bit old fashioned, American in origin, but still widely consumed.
QuickBooks Online – Starbucks Venti Latte with a 75% off coupon – seriously popular in the US. A coupon for a discounted price always available.
MYOB Essentials – Ristretto. It’s simple. It’s coffee. Not overly popular, but does the job.
Saasu – Cortado – small but solid coffee. Good for non-mainstream minimalists who like extras like milk in their coffee.
ReckonOne – 7-Eleven $1 coffee – it’s cheap, it contains caffeine, it does a job.
NetSuite – Latte with an extra shot – for those wanting more than your regular coffee. A bit more expensive, but if you need something a bit stronger, it’s a good option.
JCurve – A Piccolo Latte. Effectively a cut-down version of an extra shot Latte
MYOB Advanced – Double Espresso. A bit stronger, designed for serious coffee drinkers.
Acumatica – Doppio. What the rest of the world knows a Double Espresso to be.
Attache – White With One (Nescafe Blend 43). Younger, hipster coffee drinkers might not even know it exists, but there are plenty among the more mature generations who remember the “old days” when coffee came in a glass bottle or tin (or even a briefcase). Some are still comfortable drinking what they’ve always known.
Financial Force – Cold Drip – built from a solid base, but you can be waiting a while.
QuickBooks Self Employed – Babychino. An entry point. Not actually coffee.
Rounded – Tumeric Latte – its not really coffee, but that’s the point. Its targeting the hip, on trend freelancer who uses café’s WiFi as a key tool of the trade.
Sage One – Americano – watered down coffee.
Wave – A Nespresso served in the shopping centre Nespresso kiosk – its free ‘cause it is about advertising.
Workday – Espresso Martini – when you need to go to the next level. Didn’t even begin life as coffee, but found adding coffee made for a great hit!
I’m sure there’s more people can do with this coffee metaphor. Any I’ve missed? Any better ones? Please comment!
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