Accounting, Technology

How Accounting Technology Is Like Coffee

I’ve spent so much time drinking coffee whilst talking about accounting technology that it was only a matter of time before a spurious correlation crept into my blog.

Here’s my list of the most popular AuNZ accounting technology, explained in terms of the different types of coffee.

XeroFlat White – seriously popular in Australia and New Zealand. Found in the US in the odd hipster joint and café owned by an ex pat aussie or kiwi. Recognised by the UK as originating in the antipodes, so it must be pretty good.

MYOB AccountRightCappuccino, popular in Australia among the age group 45+.

Reckon AccountsPercolated – a bit old fashioned, American in origin, but still widely consumed.

QuickBooks OnlineStarbucks Venti Latte with a 75% off coupon – seriously popular in the US. A coupon for a discounted price always available.

MYOB EssentialsRistretto. It’s simple. It’s coffee. Not overly popular, but does the job.

SaasuCortado – small but solid coffee. Good for non-mainstream minimalists who like extras like milk in their coffee.

ReckonOne7-Eleven $1 coffee – it’s cheap, it contains caffeine, it does a job.

NetSuiteLatte with an extra shot – for those wanting more than your regular coffee. A bit more expensive, but if you need something a bit stronger, it’s a good option.

JCurveA Piccolo Latte. Effectively a cut-down version of an extra shot Latte

MYOB AdvancedDouble Espresso. A bit stronger, designed for serious coffee drinkers.

AcumaticaDoppio. What the rest of the world knows a Double Espresso to be.

AttacheWhite With One (Nescafe Blend 43). Younger, hipster coffee drinkers might not even know it exists, but there are plenty among the more mature generations who remember the “old days” when coffee came in a glass bottle or tin (or even a briefcase). Some are still comfortable drinking what they’ve always known.

Financial ForceCold Drip – built from a solid base, but you can be waiting a while.

QuickBooks Self EmployedBabychino. An entry point. Not actually coffee.

RoundedTumeric Latte – its not really coffee, but that’s the point. Its targeting the hip, on trend freelancer who uses café’s WiFi as a key tool of the trade.

Sage OneAmericano – watered down coffee.

WaveA Nespresso served in the shopping centre Nespresso kiosk – its free ‘cause it is about advertising.

WorkdayEspresso Martini – when you need to go to the next level. Didn’t even begin life as coffee, but found adding coffee made for a great hit!

I’m sure there’s more people can do with this coffee metaphor. Any I’ve missed? Any better ones? Please comment!


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Matt Paff (BBus GAICD) is founder of Value Adders and a veteran of the Accounting, Payroll and broader B2B Technology industry. Matt’s resume includes time as GM at Attaché Software, one of the world’s longest surviving accounting software companies, as well as starting, growing and exiting a successful accounting technology & business process consulting firm. Matt has held advisory board positions with accounting firm Imagine Accounting as well as Governance technology start-up GovernRight. In his spare time, Matt also runs a RegTech start-up vSure. Matt is passionate about a practical, plain English perspective. He is known for being a straight-shooter and appreciated for his forthright, researched opinions.

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