I’ve spent so much time drinking coffee whilst talking about accounting technology that it was only a matter of time before a spurious correlation crept into my blog.
In mid September I published an article: “XeroConSouth2016 – The review no-one else will write“. With the help of a response and tweet from Rod Drury, the article “went viral” (well relative my usual readership) and I managed to get a few extra views and likes than usual. A similar article on the biggest player in world SMB accounting tech, is a logical formula for me to follow. My mantra, go beyond the platitudes and compliments and critique the elements of the conference and strategy that warrant more in depth consideration – something I feel no-one else will do.
The rules of Blogging state that positive articles get more Reads, Likes, Tweets and Shares than critiques (unless you’re Matt Barrie from Freelancer and hitting onto a meme that connects like his crack at the Sydney lock-out laws #NannyState).
The accounting software conference season is upon us, with Xerocon, QB Connect, MYOB Partner Conference all hot on the heels of Sage Summit. Apart from the likes of Clayton and Wayne racking up even more frequent flyer miles and social media posts, what can we expect from these events? Much of the same I expect. I don’t see any major announcements being likely.
Yesterday’s announcement of MYOB’s acquisition of ERP provider Greentree, won’t be the end of MYOB’s buying spree, according to their CFO Richard Moore. Moore, courtesy of Yolanda Redrup’s AFR article, states:
we do have a list of potential acquisition targets and we’ll keep reviewing that list in the coming months
This got me thinking, who else might be on that list? Based on what we know in the public arena, throw in some gut-feel and some muck-raking, here’s my guess at the MYOB shopping list:
Xero announced 400,000 subscribers 11/12/2014.
174 days later, on 3/6/2015, they announced 500,000 subscribers.
119 days after that, as at 30/09/2015, Xero announced 593,000 subscribers in their half year results.