Is Advisory really the future of accounting?

This article is an overview of my presentation at last week’s inaugural Accounting Business Expo: “Why Advisory won’t save you from technology”.

A Consensus View

Everywhere you look, it seems the world is telling accountants that compliance work is a non-growth future (at worst a dramatically diminishing business, brought to an end by government policy and technology). The answer, according to pretty much everyone, is operational advisory – helping clients with running better businesses. An entire industry has popped up to coach and help accountants “transition from compliance to advisory”. Technology has popped up everywhere, to systemise advisory, with report packs and standardised approaches for how you monetise the “enormous, under-serviced, advisory opportunity”.

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It’s all ‘appening – Feb 17 Cloud Accounting Update

So it’s the end of summer. NRL, Super Rugby and AFL are back. Cricket, Basketball and Soccer are all still on. And this year we have the added bonus of some gender equality sweeping professional sport (as well as accounting tech board rooms), with the W League and WNBL being joined by a new Netball league and the AFLW. As Bill Lawry would say, “it’s all happening”!

And its not just happening in the world of sport. Its only the end of February and 2017 has been a massive year already in the cloud accounting space! February was so jam packed with news, its taken some editing to keep the word count down, whilst leaving room for being forthright with my opinions, lest I cop some criticism for not being true to my brand like last month (cheers for keeping me honest Adam)!

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QB Connect 2016 – The review no-one else will write

In mid September I published an article: “XeroConSouth2016 – The review no-one else will write“. With the help of a response and tweet from Rod Drury, the article “went viral” (well relative my usual readership) and I managed to get a few extra views and likes than usual. A similar article on the biggest player in world SMB accounting tech, is a logical formula for me to follow. My mantra, go beyond the platitudes and compliments and critique the elements of the conference and strategy that warrant more in depth consideration – something I feel no-one else will do.

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